Mother’s Day Has Yorktown Merchants Hopping

The Daily Yorktown–

Every day is Mother’s Day, according to moms everywhere, but this Sunday is when special attention is shown to women with children.

In Yorktown, business owners are busy helping kids and husbands choose the right gift.

Yorktown Jewelers, located in the Roma Building, is donating 10% of its proceeds from Saturday’s sales to Alliance for Safe Kids while also entertaining customers with a mariachi band from 11 a.m. to 3 p.m.

“We’re calling it a Mother’s Day Serenade,” said owner Myron Ruales. “We’re also having a champagne toast with every purchase. A mother is special and people like to celebrate the occasion.”

Ruales said business has been steady with customers spending an average of $100 to $300 on a wide variety of jewelry, including personalized items with birthstones and children’s names.

“We always have excellent prices and we’re offering sales for Mother’s Day,” he said. “We’re expecting the bulk of business to be on Saturday since most people are off Saturday. People are buying though, thank God.”