Yorktown Heights, NY – The Alliance for Safe Kids (ASK) completes the second Yorktown Sticker Shock Campaign.
The purpose of Sticker Shock is to reinforce public awareness about the minimum drinking age law by placing stickers on multi-packs of beer, wine coolers and any other alcohol products that appeal to underage drinkers. The stores are also encouraged to place signs, identical to the stickers, on the windows of refrigerators containing alcohol. The goal of this project is to discourage adults and older peers (those who are 21 or over) from providing alcohol to minors.
The campaign consisted of teams of young people, accompanied by an adult chaperone, placing stickers on multi-packs of alcoholic beverages (beer, wine coolers, etc.) at participating stores. The stickers read, “Hey You!! It is ILLEGAL to provide alcohol for people under 21!”. This year’s participating stores were: Courtesy Shell (Shrub Oak), 7 Eleven (Cortlandt Manor), Commerce Street Beer & Soda, 7 Eleven (Yorktown Heights), Chestnut Mobil, A&P (Yorktown Heights), Shell (Yorktown Heights), & Shell (Yorktown Heights).
“Preventing underage drinking is everyone’s responsibility within our community”, said Lisa Tomeny, ASK Executive Director. “Limiting youth access to alcohol is one of the many ways we can work to prevent youth from drinking. We commend the retail establishment that voluntarily participated in this year’s Sticker Shock Campaign.”